Cancer NSW recently complained that there was too much advertising for unhealthy food on Australian TV, as I discussed in my previous post. The balance is about to be redressed, at least partially. A new company called SumoSalad is to mount an advertising blitz against fast food (but not on TV).
In early August, a new SumoSalad advertising campaign tackling leading US fast-food giants will hit the streets in Sydney, and itâ€™s bound to create a bit of a stir. Forming the campaign are three different bus and print ads featuring the various tongue in cheek slogans; Big Muck, K F Seizure and Jabba the Hut
(For more details contact their PR representative Susan Wood at Magnum PR in Sydney).
I admire their style. For a while I was struck with the idea of opening a chain of restaurants called “Fleet Food” after having striven without success when travelling to find commercial food that “picked me up, didn’t weigh me down.” Thought a winged Hermes foot would have been a good logo.
Alas, when it comes to comparing SumoSalads and conventional fast foods, I doubt whether it will take the majority of the market by storm. Sumo provide nutrional details about their salads, and they are anything but Sumo. Take the Spicy BBQ Prawn Salad. For $8.45 I can buy 489.4 kjs of energy. That’s about one-seventeenth of my daily calorific requirements. If I got all my calories from SumoSalads, it would cost me about $145 per day just to survive. Even in Sydney, that’s a lot of money.
All of which reminds me of something that my partner says, having seen real hunger in Africa – “I think it’s wonderful that MacDonald’s manages to get that much energy, that cheaply into a package that tastes that good.” Putting aside the last claim, she could be on to something.
I think I’m also on to something. Cancer NSW has now put their study up on their website. I’m going to do another blog post on it. The study may be honest, in as much as it adheres to its parameters, but the media release, and indeed some of the methodologies, are more skewed than the practices it criticises in the food industry. But that is for another post.