So far online campaigning organisation GetUp! has concentrated on encouraging people to send emails and online advertisements to members of parliament lobbying them on various issues.
This might have won them some new friends, but probably not many converts. It would have had little effect on Coalition MPs, who weren’t going to follow the electronic urgings and had better uses for their bandwidth.
GetUp! seems to have switched tactics with its latest – a viral marketing email campaign publicising an online advertisement on the AWB scandal. The ad’s quite good, and while it probably won’t convert anyone, it will increase the size of GetUp’s email list, and keep them off the radar of government head-kickers for the time being.